Ampliz Healthcare Intelligence Dashboard
Ampliz Healthcare Intelligence is a web-based platform designed for healthcare marketers and sales teams to access enriched physician, hospital, and technology data. This redesign project focuses on improving data visualization, advanced search filters, and overall usability to help users make informed decisions, view detailed profiles, and download curated contact lists.
My Role
UX/UI Designer (Web Application)
Responsibilities
01.
The Challenge
Pain Points Identified:
- Overwhelming amount of data without clear prioritization
- Filters scattered or unclear, requiring extra clicks
- Users struggle to quickly export/download relevant lists
- Inconsistent interface elements
Goal: Redesign the dashboard to prioritize clarity, efficiency, and actionable insights.
Problem Statement:
Healthcare sales teams need a fast, intuitive way to search and filter data so they can identify high-value contacts without getting lost in an overwhelming interface.
02.
User Research
Methods:
- Remote interviews with 10 healthcare marketing professionals
- Observation of live dashboard usage sessions
- Analytics review of filter usage patterns and download rates
Key Findings:
- Users spend most time in search/filter sections
- Advanced filters are essential but must be logically grouped
- Dashboard needs to surface key KPIs immediately
03.
Persona
04.
Sketch / Wireframes
05.
Screens
